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Wealth on the Web. HTML metatags increase traffic
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Last Published April 21, 2008 HTML metatags increase traffic
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Title009 Title010 Go to bottom HTML metatags increase traffic HTML
metatags, Using metatags to build web traffic, building web traffic with HTML
metatags for SEO
A lot of people tend to overlook the small things that will
increase your ranking within search engines, but the easiest
solution has to be adding meta tags.
What are meta tags?
Well, ‘meta tags’ are information inserted into the ‘head’
area of your web page. The information that you insert
within the ‘meta tags’ are not seen by those viewing your
site in a browser, but rather, for search engine crawlers.
For example, meta tags can communicate to browsers on what
character set to use or whether a site has self-rated itself
in terms of adult content.
There are two main parts of meta tags that will help with
your search engine rankings – the description and keywords.
Though, the title isn’t officially a ‘meta tag’ I will
discuss how to helps as well. In all three (including the
title), you want to relate it to your overall content within
your site or it may actually hurt you.
For example, if your site is primarily about cooking, you
want to be as descriptive as you can. You probably don’t
want to add words like “having fun, clean up, shopping,” but
rather “cooking, baking, foods.”
Meta tags are inserted between the opening and closing of
the HEAD tag. The title is usually inserted right below the
HEAD tag, followed by the META DESCRIPTION tag then the META
KEYWORDS tag. Please see image below:
(continued below)
The Title Tag
The HTML title tag isn’t exactly a meta tag but the
importance is just as great as the meta description and meta
keywords. I already discussed this Wealth on the Web in
Put Keywords in Blog Title to Help with SEO, but I’ll
reiterate.
Your important keywords should be included within your
title. The title is displayed in the reverse bar in your
browser and that’s usually what shows up within search
engines. Back to top
As you can see in my example, I put “Tips for Blogging at
‘Dat’ Money.com” and that’s what would show up as the title
link in search engines, the browser title, as well as what
would show up if you added
DatMoney.com to your
bookmarks/favorites.
See the image below for the example on how to add this
code:
The Meta Description Tag
The ‘Meta Description’ tag allows you to influence the
description of your page/entire site in the crawlers that
support the tag. The text you enter will generally show up
as the description within a search engine. Though, not every
search engine will pick this up; Google is a good example,
they ignore the ‘meta description’ tag.
The text that you put within the meta description should
be no more than 200 to 250 characters. Please see the image
below for the HTML code:
The Meta Keywords Tag
The ‘meta keywords’ tag allows you to provide additional
text for crawler-based search engines to help reinforce your
keywords within your site. There are various ways this can
help; here are some examples.
Let’s say you have a site about playing Xbox 360 – AND
you include the words ‘Xbox 360’ within your content – then
mentioning ‘Xbox 360’ in the meta keywords may help boost
your search engine results a little just y inserting those
words into the meta keywords tag.
But keep in mind that if you never use the words ‘Xbox
360’ on your page at all, it is very unlikely that it will
help the page based on that term. The crawlers that support
this usually works in conjunction for the text in the body
AND from the meta keywords tag.
The meta keywords tag is also useful as a way to help
your site come up with synonyms or words that don’t
generally appear within the body text. Let’s go back to the
‘Xbox 360’ example. Say you have a page on the Xbox game
‘Halo 3’ but within that page you never mention ‘Xbox 360’,
by having the word in your meta keywords tag it will
increase the odds of showing up in search engine results if
someone looked up ‘Halo 3 for Xbox 360.’
The last example is single words compared to two separate
words. Say someone typed in ‘Xbox360’ rather than ‘Xbox 360’
with a space in between to separate the words, by adding
both those tags to your meta keywords, it will help the
chances if someone searched for it with a space or not.
Please see image below for the meta keyword tag code:
Now these meta tags will not guarantee but it will
definitely help. Someone I know who did this said their
traffic increased by 5% - 15% so that may be a large chunk
or just a few extras visitors, but either way, it does help.
And most importantly, I hope this will help all of you
guys.
META tags with an HTTP-EQUIV attribute are equivalent to HTTP headers.
Typically, they control the action of browsers, and may be used to refine the
information provided by the actual headers. Tags using this form should have an
equivalent effect when specified as an HTTP header, and in some servers may be
translated to actual HTTP headers automatically or by a pre-processing tool.
Note: While HTTP-EQUIV META tag appears to work properly with Netscape
Navigator, other browsers may ignore them, and they are ignored by Web proxies,
which are becoming more widespread. Use of the equivalent HTTP header, as
supported by e.g. Apache server, is more
reliable and is recommended wherever possible.
HTTPheaders are defined in
RFC1945
(HTTP/1.0) and
RFC2068 (HTTP/1.1). Note that RFC2068 states that multiple headers with the
same name may be present only if the values may be concatenated.
HTTP headers may be generated by CGI scripts, and in
Apache and CERN httpd by using a side
file containing metadata. Other servers may have other mechanisms to generate
headers. Note that certain server-generated headers may not be overridden (such
as Date), and that others are only meaningful with a non-200 status code. Using
an HTTP header is preferable to using META tags, since the header will be
understood by cache agents and proxies in addition to browsers, and metadata
(such as PICS data) may be associated with image files, sound files, etc.
However, new HTTP headers should not be created without checking for conflict
with existing ones since it is possible to interfere with server and proxy
operation.
The date and time after which the document should be considered expired.
Controls cacheing in HTTP/1.0. In Netscape Navigator, a request for a document
whose expires time has passed will generate a new network request (possibly with
If-Modified-Since). An illegal Expires date, e.g. "0", is interpreted as "now".
Setting Expires to 0 may thus be used to force a modification check at each
visit.
Web robots may delete expired documents from a search engine, or schedule a
revisit.
Dates must be given in
RFC850 format, in
GMT. E.g. (META tag):
<META HTTP-EQUIV="expires" CONTENT="Wed, 26 Feb 1997 08:21:57 GMT">
or (HTTP header):
Expires: Wed, 26 Feb 1997 08:21:57 GMT
In HTTP 1.0, an invalid value (such as "0") may be used to mean "immediately".
Note: While the Expires HTML META tag appears to work properly with
Netscape Navigator, other browsers may ignore it, and it is ignored by Web
proxies. Use of the equivalent HTTP header, as supported by e.g. Apache, is more
reliable.
See also CacheNow for
discussion about cache control, page expiry, etc.
Controls cacheing in HTTP/1.0. Value must be "no-cache". Issued by browsers
during a Reload request, and in a document prevents Netscape Navigator
cacheing a page locally.
The HTTP content type may be extended to give the character set. As an
HTTP/1.0 header, this unfortunately breaks older browsers. As a META tag, it
causes Netscape Navigator to load the appropriate charset before displaying the
page. E.g.
It is now recommended to always use this tag, even with the previously-default
charset ISO-8859-1. Failure to do so may cause display problems where, for
instance, the document uses UTF-8 punctuation characters but is displayed in ISO
or ASCII charsets.
May be used to declare the natural language of the document. May be used by
robots to categorize by language. The corresponding Accept-Language
header (sent by a browser) causes a server to select an appropriate natural
language document. E.g.
In Netscape Navigator, has the same effect as clicking "Reload"; i.e. issues an
HTTP GET with Pragma: no-cache (and If-Modified-Since header if a cached copy
exists).
Note: If a script is executed which reloads the current document, the action
of the Refresh tag may be undefined. (e.g. <body onLoad=
"document.location='otherdoc.doc'>)
Platform-Independant Content rating Scheme. Typically used to declare a
document's rating in terms of adult content (sex, violence, etc.) although the
scheme is very flexible and may be used for other purposes.
META tags with a name attribute are used for other types which do not
correspond to HTTP headers. Sometimes the distinction is blurred; some agents
may interpret tags such as "keywords" declared as either "name" or as
"http-equiv".
NOINDEX prevents anything on the page from being indexed.
NOFOLLOW prevents the crawler from following the links on the page and
indexing the linked pages.
NOIMAGEINDEX prevents the images on the page from being indexed but the
text on the page can still be indexed.
NOIMAGECLICK prevents the use of links directly to the images, instead
there will only be a link to the page.
Google supports a NOARCHIVE extension to this scheme to request the
Google search engine from caching pages; see
the Google FAQ
See also the /robots.txtexclusion
method.
A short, plain language description of the document. Used by search engines
to describe your document. Particularly important if your document has very
little text, is a frameset, or has extensive scripts at the top. E.g.
<META NAME="description" CONTENT="Citrus fruit wholesaler.">
Keywords used by search engines to index your document in addition to words
from the title and document body. Typically used for synonyms and alternates of
title words. E.g.
Microsoft Word 97 supports a number of HTML META attributes in the HTML export
option. Content-Type is used to set the charset, Generator is set
and various other tags may optionally be set.
The German search engine Fireball. See the
metadata page and
meta-tag generator.
Supports Author, Publisher, Keywords, Description plus page-Wealth on the Web, page-type.
Keyword: Wealth on the Web, SEO, dicksguides, Dick's Guides, HTML
metatags,Using metatags,build web traffic, building web traffic,
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